But just know, if the music is too different from your previous music, you may not get as much traction on Spotify. So if you confuse it, you’re making its job harder.Īgain, if you want to make an artistic choice, do what you need to do. It’s trying to get your music to the right people. “I mean that in an almost literal sense not that you create your art to please a machine, but that this machine is the most powerful representation of your fans’ aggregate tastes and listening habits.” “The algorithm IS your audience,” writes Chris Robley of CD Baby. I’m not saying you should change your music to please the algorithm, but if your musical style is all over the place, you won’t do as well on Spotify. You don’t want to confuse the algorithm with an acoustic singer-songwriter song one month and then a lo-fi hip-hop song the next. Should you try to please the Spotify algorithm?Īrtists who make multiple kinds of music use different artist names, if they’re smart. The higher Spotify ranks your engagement, the more likely it is you’ll get on algorithmic playlists, like Radio, Release Radar, Discover Weekly, Your Daily Mix, and On Repeat.

How often your name appears in the press.

So here are some of the metrics Spotify uses to measure the engagement of your songs:

Spotify wants to only suggest music that will engage the listener, thereby keeping the listener on the platform and an all-around happy customer. Who’s your audience? What artists is your music similar to? Do listeners engage with your songs, or mostly skip them? Basically, the algorithm gods want to suggest the right song to the right person, which is why it’s important for you to pay attention to what data you feed them.

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